building community is another form of understanding users
- who brings the energy?
- who do we need more of?
- why are they gathering?
- what problems can we solve coming together?
- what change do we desire?
"Our community brings together [types of people] so that we can [why we're together]."
[There has to be a direct, personal relationship between the brand and the customer in order to convert those customers into a community.]((https://future.a16z.com/private-traffic-is-chinas-version-of-email-marketing/)
Source: Get Together by Bailey Richardson
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